E-Commerce Websites contain several web pages that have to be optimized as well. These websites contain thousands of products and services in them so therefore it needs strong optimization strategies.
Optimizing an E-commerce site is a bit different from the regular static website. It needs planning and construction that has to be done well in advance to give it very strong SEO.
Here are ways how you can optimize E-commerce Websites:
- Maintain a clean and uniform website layout. Your homepage should indicate categories of your products and services while the other inner pages follow the same structure and layout as your homepage.
- Use a title that's unique for every page. You can ask the help of your programmer to put a code for your title that's related to the content of the page and the product name.
- Select the best keyword that's related to your webpage. The keyword must reflect the important phrases on your content and your product name.
- Always put a description of your webpage to give the visitor an idea of what your website is about. These descriptions serve as a little preview of your web page so you might as well make one that's very much relevant to your page.
- Always use a heading tag which can be used in formatting the title of your web page content. Searchbots show a high regard to heading tags so you might as well use that advantage.
- Avoid using Flash on every webpage of your site. This will lengthen the loading time of your page and can cause your visitors to stray.
- Like other websites, optimize the images that you use on yours. Search engines are not capable of reading your images so add the alt tag to images on your website.
- Anchor texts should be optimized too. Always use your keywords as your anchor text to get better SEO results.
- Create a good URL structure that is SEO friendly. Use a URL structure that is separated by hyphens and is related to your content.
- Generate an XML sitemap that will contain all URLS on your website. This helps searchbots to find and index all your pages easily.
- You can create numerous sitemaps if your web pages are too many. You can use Google Webmaster tools. Always link to a trusted website that is of high quality.
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Posted by: Lavainfotech | 02/02/2013 at 03:11 PM